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Case study · Reporting automation

From a half-day in spreadsheets to a live dashboard

How a recurring weekly report stopped eating an afternoon and started keeping itself up to date.

The starting point

Where it began

Identified in the survey

During the survey, one task came up again and again: every Monday, someone exported numbers from three different systems, pasted them into a spreadsheet, fixed the formatting, and emailed it round. Half a day, every week, and the figures were already going stale by the time anyone read them.

Architecture

How it fits together

The manual copy-paste step is replaced by a scheduled pipeline. Data flows from the systems you already use into one place, and out to a live view.

Sources
CRM
Deals, pipeline
Accounting
Revenue, invoices
Web analytics
Traffic, leads
Automation layer
Scheduled job
Pulls on a timer
Clean & combine
One consistent shape
Store
Central data store
Single source of truth
Output
Live dashboard
Always current
Weekly email digest
Sent automatically
Read-only from the source systems. Nothing is changed upstream. The report is assembled automatically.
Implementation

The walkthrough

01

Map the report

We start with the report itself: which numbers it contains, where each one comes from, who reads it, and what decisions it actually drives. Often a few columns turn out to be noise.

02

Connect the sources

Read-only connections to the CRM, accounting tool, and analytics. Nothing is changed in the source systems; we only read what we need.

03

Build the pipeline

A scheduled job pulls the data, cleans it, and combines it into one consistent shape. This is the part that used to be done by hand in a spreadsheet.

04

Design the dashboard

One clear view that answers the real questions at a glance, available to the team any time rather than buried in an inbox.

05

Automate the summary

For people who prefer a digest, a short email goes out on schedule with the key figures and a link to the live view.

06

Hand over

Documented and owned by the team. Adding a new metric later is a small change, not a rebuild.

Built with
Existing CRM & accounting toolsAutomation layer (Make / n8n / Power Automate)Lightweight data storeDashboard tool (Looker Studio / Power BI / Metabase)

Exact tools depend on what you already run. We lean on what fits your setup rather than adding a heavy new platform.

Before & after

What changed

Before
  • Half a day each week spent copying and formatting
  • Numbers already stale by the time they were sent
  • One person was a single point of failure
  • Different versions of "the truth" living in inboxes
After
  • The report assembles itself on schedule
  • Always-current figures, available any time
  • No single person holding it together
  • One shared view the whole team trusts
The payoff
  • That half-day comes back, every single week
  • Decisions made on current numbers, not last week’s
  • New metrics added in minutes, not rebuilt by hand
  • The team stops waiting on one person for the report

Could this work in your business?

Every project like this starts the same way, with a survey that finds the work worth automating. Book a free intro call and we will tell you honestly whether it fits.

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